Post by account_disabled on Feb 27, 2024 11:04:32 GMT
What are the modern tools for increasing site conversion? The answer to this question is especially important for projects for which the site is primarily a means of attracting customers. The strategic goal of such sites is to convert visitors into sales. We will tell you how to do it. In order to achieve a conversion, a visitor on the site must take a series of sequential actions. For example, in order to buy and pay for a product on the website, you must first add it to the cart, go to the cart, fill in personal data, select and fill in data about the delivery method, select the payment method and, if it is an online payment, go and make the payment.
Such actions are considered micro-conversions, and key conversions are considered macro-conversions. All the steps that a website visitor EL Salvador Mobile Number List needs to take on the way to a purchase can be built into a certain sequence - a sales funnel. A sales funnel implies a certain narrowing or reduction in the number of users at each subsequent step. In reality, this is what happens: any online store can have a lot of visitors, but 4-8% add the product to the cart, 2-5% go to the cart, and pay for the product even less - 0.5-2% of visitors . It is most convenient to visualize the sales funnel of the site in the form of a table, in which you consistently count the number of users from their very first step to the purchase.
The first step is most often a visit or a visit to the site. Well, then all the stages need to be built individually, based on the structure of the site. All macro- and micro-conversions must somehow be tracked and measured. This requires one of the two main statistics collection services: Google Analytics Yandex.Metrica If your main target audience is residents of Ukraine, then you are not recommended to install Yandex.Metrik on your site. Yandex itself is in Ukraine under sanctions, and all sites hosted on the yandex.ru domain are blocked by providers, and you cannot access them without a VPN. Due to this, the installation of Yandex Metrics will cause the site to hang, increase the loading time, and this is extremely dangerous, since users do not like to wait a long time and leave sites that load slowly.
Such actions are considered micro-conversions, and key conversions are considered macro-conversions. All the steps that a website visitor EL Salvador Mobile Number List needs to take on the way to a purchase can be built into a certain sequence - a sales funnel. A sales funnel implies a certain narrowing or reduction in the number of users at each subsequent step. In reality, this is what happens: any online store can have a lot of visitors, but 4-8% add the product to the cart, 2-5% go to the cart, and pay for the product even less - 0.5-2% of visitors . It is most convenient to visualize the sales funnel of the site in the form of a table, in which you consistently count the number of users from their very first step to the purchase.
The first step is most often a visit or a visit to the site. Well, then all the stages need to be built individually, based on the structure of the site. All macro- and micro-conversions must somehow be tracked and measured. This requires one of the two main statistics collection services: Google Analytics Yandex.Metrica If your main target audience is residents of Ukraine, then you are not recommended to install Yandex.Metrik on your site. Yandex itself is in Ukraine under sanctions, and all sites hosted on the yandex.ru domain are blocked by providers, and you cannot access them without a VPN. Due to this, the installation of Yandex Metrics will cause the site to hang, increase the loading time, and this is extremely dangerous, since users do not like to wait a long time and leave sites that load slowly.