Post by account_disabled on Jan 2, 2024 7:42:23 GMT
Looking at the business trend for the second half of the year, it is better than the first half. Gradually recognize income from adjustments Distribution structuring strategy Penetrate foreign markets Aiming to expand the business from retail channels (Non Retail) in the country, develop e-commerce channels to increase sales efficiency. Manage risk to reduce reliance on the main market Add other distribution channels Revealing operating results for the first half of 2019, revenue of 1,080.3 million baht, net profit of 116.3 million baht, expected income this year of 2,200 million baht, announced interim dividend payment of 0.035 baht/share, or equivalent to 90.10% of net profit Dr. Suwin Kraibhubej, Chief Executive Officer of Beauty Community Public Company Limited (BEAUTY), which operates a retail business selling cosmetics and skin care products, revealed that business trends in the second half of the year will grow better than the first half. From adjusting the distribution strategy both domestically and internationally. In the past Focus on increasing the proportion of income by expanding the business beyond retail channels (Non Retail) in the country and moving forward to penetrate more foreign markets. From the above strategy, it will help drive revenue growth. and maintain.
a good net profit margin Because of low operating costs and to manage risk and reduce over-reliance on any one market. The domestic market will focus on Sales channels that are not retail stores (Non Retails channels), such as expanding distribution channels through e-commerce channels Consumer product channel Daily products (Consumer Product) Marketing activity channel Beauty FEST (BEAUTY FEST) which is a channel for selling products in the form of a trade show. Can reach consumers everywhere, whether it be department stores or flea markets. Products sold include both the company's own products and those of various trading partners. and a new distribution channel, Home Shopping, which has started broadcasting in July 2019, including using the Product Driven strategy, which this year plans to create 57 Product Hero items. As for the retail channel (Retails), the strategy is to open new branches in locations that have the potential to reach high customer groups. and reduce branches that do not have growth potential To reduce management costs Currently, there are a total of 328 branches in the country, divided into BEAUTY BUFFET259 branches, 68 BEAUTY COTTAGE branches, and 1 BEAUTY MARKET branch. In addition, the company has adjusted the design of the BEAUTY BUFFET store, which was launched on July 4, 2019, which received The response from customers is very good. along with creating a sales model for multi-brand products to sell To meet the lifestyles and needs of consumers more comprehensively. This model will be launched on August 19, 2019. for international market This year, there are plans to expand the market to 15 countries. Currently, there are distributors in 13 countries, including Singapore, Taiwan, Malaysia, Myanmar, Philippines, Vietnam.
Indonesia, Hong Kong, Laos, Brunei, India, Japan, and China (Mainland Chaina). For the People's Republic of China, it is considered a large market. There are high business opportunities. Currently, the company has appointed 4 distributors and currently has 25,296 sales points and is also focusing on penetrating the Chinese market. By continuously distributing products through Cross Border E-commerce channels WhatsApp Number List Currently, the company has products for sale on 10 platforms, such as TMALL, JD, Kaola, VIP, YUNJI, Little Redbook, Beidiam, Jumei, PIN DUO DUO and Global Scaner, and this year there are plans to negotiate to increase both the number of platforms and expand the number of product SKUs. On sale There is also a plan to appoint distributors in three other target countries: Russia, United Arab Emirates, and Canada. For the results of the second quarter, there was a total income of 531.6 million baht, a decrease ofding June 30, 2019 to shareholders at the rate of 0.035 baht per share, or equivalent to 90.10% of net profit. By paying cash dividends totaling 104.8 million baht, a list of shareholders with rights to receive dividends will be determined (Record Date) on 28 August 2019 and dividend payment scheduled for 9 September 2019.
a good net profit margin Because of low operating costs and to manage risk and reduce over-reliance on any one market. The domestic market will focus on Sales channels that are not retail stores (Non Retails channels), such as expanding distribution channels through e-commerce channels Consumer product channel Daily products (Consumer Product) Marketing activity channel Beauty FEST (BEAUTY FEST) which is a channel for selling products in the form of a trade show. Can reach consumers everywhere, whether it be department stores or flea markets. Products sold include both the company's own products and those of various trading partners. and a new distribution channel, Home Shopping, which has started broadcasting in July 2019, including using the Product Driven strategy, which this year plans to create 57 Product Hero items. As for the retail channel (Retails), the strategy is to open new branches in locations that have the potential to reach high customer groups. and reduce branches that do not have growth potential To reduce management costs Currently, there are a total of 328 branches in the country, divided into BEAUTY BUFFET259 branches, 68 BEAUTY COTTAGE branches, and 1 BEAUTY MARKET branch. In addition, the company has adjusted the design of the BEAUTY BUFFET store, which was launched on July 4, 2019, which received The response from customers is very good. along with creating a sales model for multi-brand products to sell To meet the lifestyles and needs of consumers more comprehensively. This model will be launched on August 19, 2019. for international market This year, there are plans to expand the market to 15 countries. Currently, there are distributors in 13 countries, including Singapore, Taiwan, Malaysia, Myanmar, Philippines, Vietnam.
Indonesia, Hong Kong, Laos, Brunei, India, Japan, and China (Mainland Chaina). For the People's Republic of China, it is considered a large market. There are high business opportunities. Currently, the company has appointed 4 distributors and currently has 25,296 sales points and is also focusing on penetrating the Chinese market. By continuously distributing products through Cross Border E-commerce channels WhatsApp Number List Currently, the company has products for sale on 10 platforms, such as TMALL, JD, Kaola, VIP, YUNJI, Little Redbook, Beidiam, Jumei, PIN DUO DUO and Global Scaner, and this year there are plans to negotiate to increase both the number of platforms and expand the number of product SKUs. On sale There is also a plan to appoint distributors in three other target countries: Russia, United Arab Emirates, and Canada. For the results of the second quarter, there was a total income of 531.6 million baht, a decrease ofding June 30, 2019 to shareholders at the rate of 0.035 baht per share, or equivalent to 90.10% of net profit. By paying cash dividends totaling 104.8 million baht, a list of shareholders with rights to receive dividends will be determined (Record Date) on 28 August 2019 and dividend payment scheduled for 9 September 2019.